Signals of Hope Cairo - New Business Models

Taking new paths can lead to success – as demonstrated by the Berlin-based publishing house mikrotext and the iRead Middle East platform. Company founders Nikola Richter and Sherine Rashed provide behind-the-scenes details of their innovative business models and share best practice examples, from crowdfunding to community building to collaboration with writer collectives. The discussion will encourage publishers and bookstores to experiment and provide inspiration for successful business strategies.