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Signals of Hope Cairo Online Book Sales

Panel discussion / discussion
Successful e-commerce platforms in Egypt and Germany 


In this seminar focusing on online book sales, you will discover successful online bookselling platforms, learn how to distribute your titles efficiently even during a pandemic, and get tips on how to increase the visibility of your authors and topics. After short presentations and a panel discussion, our experts René Kohl from Germany and Rania Hanna from Egypt will be available for questions.

Signals of Hope Cairo - Goethe-Institut Ägypten

The online programme Signals of Hope Cairo is being organised by Goethe-Institute Egypt, Frankfurter Buchmesse, Arab Voices, and the EPA with financial support from the German Federal Foreign Office (Auswärtige Amt).




This event takes place in the framework of Signals of Hope Cairo, an online programme of events for Egyptian book professionals from March until July 2021.

- What should publishers be looking out for?

- How do you develop a publisher’s programme?

- What is the secret of success for online book sales? 

- What are the criteria for acquiring foreign authors?

- What inspiring initiatives arose in the publishing industry during the pandemic?

These questions and many more will be covered during the online seminar series “Signals of Hope Cairo” from March – July 2021, including leading guest speakers from Egypt, Germany, and Switzerland. Take advantage of this one-time opportunity to learn about publishing best practices from these three countries. Also participate in live discussions with our experts and help co-create the future of the Egyptian publishing sector! Register here now.

Target group: 
publishers, editors, booksellers, and everyone interested in the world of publishing 

presentation, podium discussion, questions & answers 

English and Arabic with interpreters 




Ali Abdel-Moneim
Ali Abdel-Moneim Publisher and Publishing Consultant


Rania Hanna
Rania Hanna Co-Founder, BookBuz
Rene Kohl
René Kohl Head of publishers services and e-commerce , Stein'sche Buchhandlung