Pop-Up Exhibition “German Books in Beijing”

ZUOSHU is an independent social media publisher based in Beijing with a following of 500,000 subscribers, a quarter of whom are editors, covering almost all publishing houses in China. The team has never consisted of more than 10 people, who nevertheless unite an entire industry – something that is only possible in the internet age. ZUOSHU has focused persistently on anti-pirating and anti-plagiarism, support for fair remuneration for translators, fighting plagiarism by large internet companies, and its voice is heard beyond the scope of its own readership. ZUOSHU is a medium that connects publishing to a young audience in China.

China's book retail market had maintained an annual growth rate of 10% for a number of years. The epidemic in 2020 had serious effects on it, sparking a negative growth of 5% for the first time in years. In the first half of 2021, the book retail market increased by 11.45% year-on-year. In this video, a market research institute specialised in the book industry will present some of the latest statistical data on China's book market, including digital publishing and imported book titles.

As China's largest online audio platform, Ximalaya had 250 million monthly active users and over 5.2 million active content creators in the first quarter of 2021. Ximalaya has partnered with over 300 publishers to open up a new space for traditional publishing with its "Audiobook Library Project". With the support of new internet technologies such as AI and big data, Ximalaya's products and services continue to innovate.