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Privacy policy

1.    GENERAL INFORMATION ON DATA PRIVACY
2.    GENERAL INFORMATION ON THE WEBSITE
3.    WEB ANALYTICS SERVICES
4.    OTHER EXTERNAL SERVICES
5.    SERVICES OF THE DIGITAL BOOK FAIR
6.    INFORMATION SERVICES AND NEWSLETTER SERVICES
7.    RIGHTS OF THE DATA SUBJECT

1. General information on data processing and its purpose and legal basis

This Data Protection and Privacy Statement is to inform you of how Frankfurter Buchmesse GmbH collects, manages and processes your personal data that you have provided to us by using our online services on our website : www.buchmesse.de/en and other related websites, and/or via the functions and contents of these Websites (in the following jointly referred to as “online services” or “website“).

2 – Preliminary information regarding data processing, purpose and legal basis

a – Name of the controller of the data file according to data protection law
Frankfurter Buchmesse GmbH, Frankfurt am Main

b – Managing director and head of data processing
Juergen Boos

c – Data protection officer of the operation
Tatjana Walter, privacy@buchmesse.de

d – Address of the controller of the data file according to data protection law
Braubachstraße 16, 60311 Frankfurt am Main

e – Purpose of collecting, processing or using the data
The purpose of the company is organising the Frankfurter Buchmesse, promoting the book and publishing industry by organising book fairs and events abroad, organising congresses, conferences, seminars and similar events on a national and international level, as well as providing information on the book and publishing industry in the form of online databases. All data are collected processed and used solely in pursuit of the declared objectives of the company, in particular for the purpose of:

·       Handling the respective business process

·       market and opinion research

·       enabling the event organiser or a service provider commissioned by the organiser to send out event-related offers

·       providing information before and after the event

·       supporting networking within the industry

·       advertising by mail

·       communicating and updating our portfolio of exhibitors and sharing selected data with individual service providers in fulfilment of a contract.

f - Description of the groups of data subjects and of the associated data or data categories 

 

In pursuit of the purposes mentioned in clause e, the following personal data of each of the different groups of individuals is collected, processed and/or used:

Group of individuals (data subjects) Data collected, processed and/or used Purpose Legal basis according to Article 6 – EU-GDPR
Representatives of exhibiting companies (exhibitors) Company details including addresses, names of contact persons and communication data, information on branch of business, product data as well as contractual, payment and accounting data, website access data, login data (IP-address)
  • Organising the Frankfurter Buchmesse
  • Handling the respective business process
  • Ticket sale
  • Market and opinion research
  • Enabling the event organiser or a service provider commissioned by the organiser to send out event-related offers
  • Providing information before and after the event
  • Advertising by mail
  • Communicating and updating our portfolio of exhibitors and sharing selected data with individual service providers in fulfilment of a contract.
  • Performance of a contract or fulfilling pre-contractual measures
  • Compliance with a legal obligation to which the controller is subject
  • The data subject has given consent

Representatives of exhibiting companies (trade visitors)

Addresses, names of contact persons and communication data, information on branch of business, product data, as well as contractual and accounting data,  website access data, login data (IP-address)
  • Organising the Frankfurter Buchmesse
  • supporting networking within the industry
  • Accreditation
  • Ticket sale
  • Market and opinion research
  • Enabling the event organiser or a service provider commissioned by the organiser to send out event-related offers
  • Providing information before and after the event
  • Advertising by mail
  • Communicating selected data to individual service providers in fulfilment of a contract.
  • Performance of a contract or fulfilling pre-contractual measures
  • Compliance with a legal obligation to which the controller is subject
  • The data subject has given consent

Visitors of events without limitations applying to trade visitors

Name, address, communication data, payment and accounting data, product data, website access data, login data (IP-address)
  • Organising the Frankfurter Buchmesse
  • supporting networking within the industry
  • Ticket sale
  • Market and opinion research
  • Enabling the event organiser or a service provider commissioned by the organiser to send out event-related offers
  • Providing information before and after the event
  • Advertising by mail
  • Communicating selected data to individual service providers in fulfilment of a contract.
  • Performance of a contract or fulfilling pre-contractual measures
  • Compliance with a legal obligation to which the controller is subject
  • The data subject has given consent

Matchmaking participants on My Book Fair and in the app including video conferences

Contact details, profile picture, position in company, information about availability on social media, trade fair interests, country interests, company activities, login data, message text, recipient, time of message delivery, time of message receipt. Video conferences:  message text, recipient, time of sending a message, time of reading a message.
  • Organising the Frankfurter Buchmesse
  • Organising the digital book fair
  • supporting networking within the industry
  • Performance of a contract or fulfilling pre-contractual measures
  • Compliance with a legal obligation to which the controller is subject
  • The data subject has given consent
Interested parties

Company details including addresses, names of contact persons and communication data, information on branch of business, product interests

  • Organising the Frankfurter Buchmesse
  • Handling the respective business process
  • Market and opinion research
  • Enabling the event organiser or a service provider commissioned by the organiser to send out event-related offers
  • Providing information before and after the event
  • Advertising by mail
  • Communicating selected data to individual service providers in fulfilment of a contract.
  • Performance of a contract or fulfilling pre-contractual measures
  • The data subject has given consent
Users of visa services

Company details including addresses, names of contact persons and communication data, passport number,  website access data, login data (IP-address)

Drawing up letters of invitation for the purpose of applying for a visa to visit the Frankfurter Buchmesse.
  • Performance of a contract or fulfilling pre-contractual measures
  • The data subject has given consent
Registered journalists and bloggers Company details including addresses, names of contact persons and communication data, information on branch of business, product interests, website access data, login data (IP-address)
  • Organising the Frankfurter Buchmesse
  • Supporting networking within the industry
  • Accreditation
  • Enabling the event organiser or a service provider commissioned by the organiser to send out event-related offers
  • Providing information before and after the event
  • Advertising by mail
  • Communicating selected data to individual service providers in fulfilment of a contract.
  • Performance of a contract or fulfilling pre-contractual measures
  • Legitimate interest: Reporting on the Frankfurter Buchmesse
  • The data subject has given consent
Point of contact for suppliers, service providers and other business partners Company details or data of institutions including addresses, names of contact persons and communication data, information of services provided as well as contractual and accounting data.
  • Organising the Frankfurter Buchmesse
  • Handling the respective business process
  • Market and opinion research
  • Enabling the event organiser or a service provider commissioned by the organiser to send out event-related offers
  • Providing information before and after the event
  • Advertising by mail
  • Communicating selected data to individual service providers in fulfilment of a contract.
  • Performance of a contract or fulfilling pre-contractual measures
  • Compliance with a legal obligation to which the controller is subject
  • The data subject has given consent
Website users Access data, IP-addresses
  • Evaluation
  • Optimising the website
  • Legitimate interests: Safe operation of the website, optimisation of the website

Recipient of e-mail communication

Addresses, names of contact persons and communication data

  • Organising the Frankfurter Buchmesse
  • Market and opinion research
  • Enabling the event organiser or a service provider commissioned by the organiser to send out event-related offers
  • Providing information before and after the event
  • Performance of a contract or fulfilling pre-contractual measures
  • Compliance with a legal obligation to which the controller is subject
  • The data subject has given consent
Participants in conferences Addresses, names of contact persons and communication data, information on branch of business
  • Organising the Frankfurter Buchmesse
  • Handling the respective business process
  • Market and opinion research
  • Enabling the event organiser or a service provider commissioned by the organiser to send out event-related offers
  • Providing information before and after the event
  • Advertising by mail
  • Communicating selected data to individual service providers in fulfilment of a contract.
  • Performance of a contract or fulfilling pre-contractual measures
  • The data subject has given consent
Participants in digital events Addresses, names of contact persons and communication data, content of polls.
  • Organising a digital conference
  • The data subject has given consent.
  • Legitimate interests: Safe operation and organising the digital event.
Staff members Personal data
  • Internal communication
  • Human resources management
  • Accounting
  • Performance of a contract or fulfilling pre-contractual measures
  • Compliance with a legal obligation to which the controller is subject
Applicants Personal data Recruiting management
  • Performance of a contract or fulfilling pre-contractual measures
  • Compliance with a legal obligation to which the controller is subject
  • The data subject has given consent

 

2. General information on the website

Some of our websites may have links to the websites of other companies and organisations. In view of the fact that we have no responsibility for these sites, we recommend that you read the information about data protection at these sites in detail.

SSL encryption

This website uses SSL encryption for the secure and safe transmission of sensitive contents, e.g. for the registration in My Book Fair. You can recognise an encrypted connection when the address field of the browser changes from "http://" to "https://" and when the padlock icon appears in your browser line. When the SSL encryption is enabled your data cannot be read by third parties during the transmission.

Cookies

The websites of Frankfurter Buchmesse GmbH use cookies. Cookies are text files that are saved and stored on a computer system via an internet browser.

Cookies make it possible to recognise the users of the website. The purpose of this tracking is to facilitate the use of our website for the users. The users can always block cookies by adjusting the browser settings and thus object to the setting of cookies on a permanent basis. In addition, users can use the delete function of the browser or other software programmes to delete cookies that were already installed. This adjustment can be made with all standard internet browsers. However, if you disable the possibility to set cookies, you may not be able to fully use all functions of our website.

With each user access, the website of Frankfurter Buchmesse GmbH collects a series of general data and information. This data and information are stored in the log files of the server. The following information can be collected:

(1) the types and versions of browsers used; (2) the operating system used by the system that accesses the website; (3) the website from which an accessing system is directed to our website (so-called referrer); (4) the sub-websites that are called-up by a system accessing our website; (5) the date and time when the access to our website took place; (6) an internet protocol address (IP address); (7) the internet service provider of the accessing system; and (8) other related data and information that are relevant to avert danger in the case of attacks on our information technology systems.

Frankfurter Buchmesse GmbH does not use the collected data to identify the respective individual. This information is rather needed (1) to present the contents of our website in a correct way, (2) to optimise the contents of our website as well as the advertising of our website, (3) to ensure the operability of our information technology systems and of the technology of our website on a permanent basis and (4) to provide the law enforcement authorities with the necessary information for prosecution in the case of a cyberattack.

3. Web analytics services

Google Analytics

This website uses Google Analytics, a web analytics service of Google Inc. (“Google”). Google Analytics uses so-called “cookies” – text files that are stored on your computer in order to enable an analysis of the use of the website that is accessed by you. The cookies-generated information about your use of the website is usually transferred to a Google server in the United States of America and stored there. If the IP anonymization on this website is activated, your IP address will be truncated within member states of the EU or in other states that are party to the Agreement on the European Economic Area. Only in exceptional cases, your full IP address will be transferred to a Google server in the United States of America and shortened there. Upon request of the operator of this website, Google will use this information to analyse your use of the website to compile reports on website activities to the website operator and to provide other services relating to the use of the website and the internet. The IP address transmitted by your browser via Google Analytics will not be amalgamated with other data of Google. You have the possibility to prevent the storage of cookies by adjusting your browser settings correspondingly; please note that you may not be able to use all the functions of this website if you block the storage of cookies. A further possibility to prevent that the data relating to your use of the website (including their IP address) are collected and processed by Google via the cookie, is to install the browser plugin that can be downloaded at https://tools.google.com/dlpage/gaoptout?hl=en.

You can prevent that your data are captured by Google Analytics by clicking on the following link. This click will create an opt-out cookie that enables you to block this website from capturing your data when you visit this website in the future: deactivate Google Analytics


More information on the terms of use and privacy policy can be found on https://www.google.com/analytics/terms/us.html or on https://policies.google.com/?hl=en-GB. On this website, Google Analytics was extended by the code “anonymizeIp” that prevents the anonymised capturing of IP addresses (so-called IP masking).

Matomo

This website uses the open source web analytics application Matomo. Matomo uses so-called “cookies”. These cookies are text files that are stored on your computer in order to track and analyse your online visits to this website. For this purpose, the cookie-generated data relating to your visit to our website are stored on our server. The IP address is anonymised before the data is stored.

The cookie-generated data of your visit to our website are not disclosed to third parties. You have the possibility to prevent the storage of cookies by adjusting your browser settings correspondingly; please note that you may not be able to use all the functions of this website if you block the storage of cookies. If you want to object to the storage and use of your data, you can disable the storage and use functions by clicking on the following link: https://piwik.neureuter.de/index.php?module=CoreAdminHome&action=optOut…. Clicking on this link will create an opt-out cookie in your browser that blocks the ability of Matomo to store user data. Deleting your cookies will include the deletion of the Matomo opt-out cookie. The opt-out cookie must be reactivated when you visit our website again.

4. Other external services

Google Tag Manager

Our website uses the Google Tag Manager for the provision of all tags (Google Analytics) or banner ads or for other targeting measures.

Tags are small code elements on the website that help measuring the traffic and the visitor behaviour, capturing the impact of online advertising and of social channels, using remarketing and orientation towards target groups and testing and optimising the website.
Google Tag Manager tracks a series of tags and firing triggers that are defining when these tags are to be applied on the website. When a user visits the website, the current tag configuration is sent to the browser of the user. It contains instructions which tags are to be activated: Click here to read more about how Google Tag Manager works.
Google Tag Manager is a solution that allows the marketers to manage website tags via a user interface. The tool Tag Manager itself (that implements the tags) is a cookie-free domain. The tool ensures that other tags are activated that will gather data, if necessary. Google Tag Manager does not access these data. Deactivating tags on domain level or cookie level, will implement this deactivation for all tracking tags that are implemented with the Google Tag Manager.

Google Maps

This website uses Google Maps API for the visual representation of geographical information. Google Maps is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. If you are using Google Maps, Google will also gather, process and use data on the usage of Maps features by visitors accessing the websites. For more detailed information on data processing by Google, please read the Privacy Policy of Google.

YouTube (Video-Embedding)

Our website uses plugins of YouTube that is operated by Google. The operator of the websites is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you visit one of our websites that has an integrated YouTube-Plugin, a connection to the servers of YouTube is established. In this process, the YouTube server receives notification which of our pages you have accessed. If you are logged in to your Youtube account, you enable YouTube to associate your browsing behaviour with your personal profile. You can avoid this by logging out of your YouTube-Account. If you wish to read more about how YouTube handles user data, please go to the privacy policy of YouTube

The Facebook fan page of Frankfurter Buchmesse 

The Frankfurter Buchmesse fan page is jointly operated by Frankfurter Buchmesse GmbH and Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Frankfurter Buchmesse GmbH and Facebook Ireland Ltd. are jointly responsible for ensuring Art. 4 No. 7 of the General Data Protection Regulation (DSGVO). When you visit our Facebook fan page, personal data is processed by the responsible parties (first responsible party: Facebook, second responsible party: Frankfurter Buchmesse GmbH). Below you can read more on what data is involved, how it is processed, and what rights you have in this respect.
Frankfurter Buchmesse GmbH has reached an agreement with Facebook on joint responsibility under data protection law with regard to the processing of personal data. Data is processed in accordance with Art. 26 GDPR, which you can view here: https://www.facebook.com/legal/terms/page_controller_addendum. 

In this agreement, Facebook acknowledges its joint responsibility with regard to so-called Insights data and assumes obligations under data protection law to inform affected persons about data security or reporting data protection violations. In addition, the agreement stipulates that Facebook is the primary contact for protecting personal rights (Art. 15-22 GDPR). As the provider of the social network, Facebook alone has direct access to the necessary information and can also immediately take any necessary measures and provide information.  

To operate the Facebook fan page, we use Facebook's Insights function to obtain anonymous statistical data on the users of our Facebook fan page. Facebook provides information on the Insights function and on Facebook pages in its Data Policy
The information stored in cookies is received, recorded and processed by Facebook. You can find more information about the use of cookies by Facebook in their Cookies Policy. 

Frankfurter Buchmesse GmbH as the operator of the fan page does not make any decisions regarding the processing of Insights data. The visitor statistics compiled are transmitted to Frankfurter Buchmesse GmbH in anonymous form only. We have no access to the underlying data. 

On Facebook’s Ad Preferences page, users can influence the extent to which their user behaviour can be recorded when visiting our Facebook fan page. Further options are offered in the Facebook Settings and the Form for Submitting Objections. 

You can prevent Facebook from processing your data via cookies by setting the preferences of your own browser to prevent cookies from third parties or to prevent cookies from Facebook.

We use the information collected by Facebook and provided via Facebook Insights, such as demographic and geographic analyses, to better understand how our Facebook fan page can better reach our fans and provide content relevant to them.

We maintain this Facebook fan page to communicate with Facebook users and visitors to our fan page. In accordance with the balancing of interests according to Art. 6 para. 1 lit. f) DSGVO, this serves to safeguard our overwhelmingly justifiable interests in the presentation of our offering and in effective communication with customers and interested parties.

Inquiries regarding the rights of those affected should be addressed directly to Facebook. Please use the form provided by Facebook for inquiries: https://www.facebook.com/login.php?next=https%3A%2F%2Fwww.facebook.com%…

Should you make inquiries to us, these will be transmitted to Facebook as the primary data controller. 

5. Services of the digital book fair

Zoom

For the implementation of digital events, Frankfurter Buchmesse utilises

services provided by Zoom Video Communications, Inc., 55 Almaden Boulevard, 6th Floor, San Jose, CA 95113, USA. To participate in an event, you must register with Zoom at https://zoom.us/signup. Registration is required for participation in the event. There are no costs associated with registering on the Zoom portal. Zoom’s privacy policy can be found at https://zoom.us/privacy; their terms can be accessed at https://zoom.us/terms.

These data are only used for the purpose of registration. The legal basis for using these data are the operator’s legitimate interest in the safe operation and safe execution of an interactive event.

Streaming

No personal data are collected in connection with using the streaming services included on the website of the Frankfurter Buchmesse GmbH.

Slido

During the digital events of Frankfurter Buchmesse GmbH, the services of sli.do s. r. o., Vajnorská 100/A, 831 04 Bratislava, Slovakia, are used. These services allow viewers to ask questions and interact.

The following personal data may be provided voluntarily by participants:
name, e-mail address, company, content of the surveys. Other data collected may include technical data (devices, log data, browser data, IP address) and cookies.

Further information on data protection at Slido: https://www.sli.do/terms#privacy-policy

 

Matchmaking and video conferences

For smartphone and desktop users, Frankfurter Buchmesse GmbH offers a matchmaking service with an optional video chat function.

As a part of this matchmaking offer, we process the following personal data according to the respective input field: contact details, profile picture, company position, details of your social media presence, your interests in visiting the fair, country interests, company activities, your joint contacts with other users, and your login details. We commissioned Eyeled GmbH, Science Park 1, 66123 Saarbrücken, Germany, to process these personal data.

When you contact other participants and use the message function, the following additional data are processed: message text, recipient, time of sending a message, time of reading a message.

You can choose to take advantage of an optional video chat function when matchmaking. When establishing a video chat, the following data are processed: recipient, time of the call, duration of the call, audio and video data. All data are transmitted in encrypted form. If technically possible, the audio and video connection is established between the call participants directly. Only in exceptional cases (e.g. if a direct connection cannot be established) will the connection be routed via our servers.

Data are only processed during matchmaking with your consent. Any corresponding matchmaking data can be deleted in the app. Please note that you can register for matchmaking on several apps. Your personal data will only be deleted on our servers if the data have also been deleted on all linked devices. If your profile is still linked to other devices, you will receive a corresponding message when deleting.

Users of the video chat function can deactivate it at any time by using the corresponding checkbox in their profile. The data processed during a video call are not stored permanently, yet also cannot be deleted.

6. Rights of the data subject

Possibilities to raise objections

  • Any data subject has the possibility to object to the use of his or her data for advertising purposes. Please send your objection to privacy@buchmesse.de or to: Frankfurter Buchmesse GmbH, Datenschutzbeauftragte, Braubachstr. 16, 60311 Frankfurt am Main.
  • Each data subject has the right to object to the processing of his or her personal data, unless the storage of data is a legal obligation in connection with the business processes. Please send your objection in writing to privacy@buchmesse.de or to: Frankfurter Buchmesse GmbH, Datenschutzbeauftragte, Braubachstr. 16, 60311 Frankfurt am Main.

In addition, each individual (data subject) has the following rights:

  • the right to be informed if and what kind of the individual’s personal data are collected and retained by us;
  • the right to make a request for immediate rectification and/or completion if personal data are incorrect or incomplete and the right to receive a supplementary explanation;
  • the right to make a request for erasure of the personal data;
  • the right to make a request for restriction of processing of the data;
  • the right to obtain his or her personal data in a structured, conventional and machine-readable format.

Please send your request in writing to privacy@buchmesse.de or to: Frankfurter Buchmesse GmbH, Datenschutzbeauftragte, Braubachstr. 16, 60311 Frankfurt am Main, Germany.

  • In addition, each data subject whose personal data are subject to processing has the right to an effective judicial remedy before a court or to lodge a complaint with a supervisory authority. 

 

Last updated: December 2020

With financial support