Using Metadata. Making Books visible.

A publisher's greatest wish is that the publication of a book should be as successful as possible. However, to achieve this goal, books need to be found as easily as possible by booksellers and potential readers. How is this possible in an ever-growing publishing world? What are the basic requirements of book markets around the world to increase the visibility of the publisher's catalogue and boost sales? 

Presented by: Ronald Schild & Adriana Ortega, MVB, Germany/México