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Signals of Hope Cairo Publishing Essentials

Panel discussion / discussion

Discover the basics of publishing in this seminar targeted at up-and-coming professionals in fiction and non-fiction publishing, covering such questions as: How do you create a publishing strategy? How do you identify your target audience? How do you establish your publishing house as a brand? How do you discover new authors in fiction and non-fiction? How do you promote authors on a national and international level? How do you successfully cooperate with the (physical and online) book trade? And finally, how does a publisher survive a global pandemic? 

Our guests Lucien Leitess (Unionsverlag, Switzerland) and Noura Rahsad (Al Dar Al Masriah Al Lubnaniah , Egypt) will discuss these topics, share their experiences, and answer questions.

The online programme Signals of Hope Cairo is being organised by Goethe-Institute Egypt, Frankfurter Buchmesse, Arab Voices, and the EPA with financial support from the German Federal Foreign Office (Auswärtiges Amt).

Join the programm via Zoom here, Passcode: 756411. 

Programme

This event takes place in the framework of Signals of Hope Cairo, an online programme of events for Egyptian book professionals from March until July 2021.

- What should publishers be looking out for?

- How do you develop a publisher’s programme?

- What is the secret of success for online book sales? 

- What are the criteria for acquiring foreign authors?

- What inspiring initiatives arose in the publishing industry during the pandemic?

These questions and many more will be covered during the online seminar series “Signals of Hope Cairo” from March – July 2021, including leading guest speakers from Egypt, Germany, and Switzerland. Take advantage of this one-time opportunity to learn about publishing best practices from these three countries. Also participate in live discussions with our experts and help co-create the future of the Egyptian publishing sector! 

Target group: 
publishers, editors, and everyone interested in the world of publishing

Format:
presentation, podium discussion, questions & answers 

Languages:
English and Arabic with interpreters



 

Moderators

Sherif Bakr
Sherif Bakr Al Arabi Publishing and Distributing

Speakers

Lucien Leitess
Lucien Leitess Unionsverlag
Noura Rahsad
Noura Rahsad Al Dar Al Masriah Al Lubnaniah