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Signals of Hope Cairo Publishing Essentials

Panel discussion / discussion

Discover the basics of publishing in this seminar targeted at up-and-coming professionals in fiction and non-fiction publishing, covering such questions as: How do you create a publishing strategy? How do you identify your target audience? How do you establish your publishing house as a brand? How do you discover new authors in fiction and non-fiction? How do you promote authors on a national and international level? How do you successfully cooperate with the (physical and online) book trade? And finally, how does a publisher survive a global pandemic? 

Our guests Lucien Leitess (Unionsverlag, Switzerland) and Noura Rahsad (Al Dar Al Masriah Al Lubnaniah , Egypt) will discuss these topics, share their experiences, and answer questions.

The online programme Signals of Hope Cairo is being organised by Goethe-Institute Egypt, Frankfurter Buchmesse, Arab Voices, and the EPA with financial support from the German Federal Foreign Office (Auswärtiges Amt).

Join the programm via Zoom here, Passcode: 756411. 


This event takes place in the framework of Signals of Hope Cairo, an online programme of events for Egyptian book professionals from March until July 2021.

- What should publishers be looking out for?

- How do you develop a publisher’s programme?

- What is the secret of success for online book sales? 

- What are the criteria for acquiring foreign authors?

- What inspiring initiatives arose in the publishing industry during the pandemic?

These questions and many more will be covered during the online seminar series “Signals of Hope Cairo” from March – July 2021, including leading guest speakers from Egypt, Germany, and Switzerland. Take advantage of this one-time opportunity to learn about publishing best practices from these three countries. Also participate in live discussions with our experts and help co-create the future of the Egyptian publishing sector! 

Target group: 
publishers, editors, and everyone interested in the world of publishing

presentation, podium discussion, questions & answers 

English and Arabic with interpreters



Sherif Bakr
Sherif Bakr Al Arabi Publishing and Distributing


Lucien Leitess
Lucien Leitess Unionsverlag
Noura Rahsad
Noura Rahsad Al Dar Al Masriah Al Lubnaniah