Advanced registration for the event is required, please see the end of the article for more registration information.
Conference language is English with simultaneous translation into Mandarin
DAY 1, 06.07.2022
Sabina Ciechowski, Head of Marketing, Ullstein Buchverlage Germany
Sabina will share with us the latest developments at Ullstein Publishers, one of the oldest and most prestigious publishers in Germany. She will give us an update on the German book market, including the latest trends, learnings and developments in the wake of Covid-19. Most importantly, she will offer hands-on examples from Ullstein’s marketing department with insights on their digital marketing activities.
Jo Surman, Group Digital Director, HarperCollinsPublishers, United Kingdom
Jo will bring in her wide-reaching expertise in the digital space for a deep dive into some of the most exciting new trends in the industry. She will touch on D2C ecommerce, social media channel management, backlist ebook production at HarperCollins as well as interesting new developments in the British market. Tap into her rich knowledge in the Q&A for other topics of interest.
Keita Hasegawa, Editor, Brand Marketing Division POPLAR Publishing, Japan
Why do some characters have a wider appeal and longer shelf-life than others? Particularly children are the most challenging group to convince, but also the most rewarding when you make the right connection. Keita will talk about his success in character branding for younger audiences and the exciting opportunities of multichannel marketing. His insights into the Japanese market will round off the session relevant to publishers of any genre.
HOW TO TAKE PART?
To be an audience, please register via the following link
https://www.accupass.com/go/2022tibefbf_en
Online Participation - Options & Registration Fee
6/6(Mon) Session: TWD 1,000 (~32 EUR)
6/7(Tue) Session: TWD 1,000 (~32 EUR)
Full Session: TWD1,700 (~54 EUR)
*The streaming platform access will be sent to your email address by 2022/5/31.
Physical Participation - Options & Registration Fee
*By attending the physical event, you will also receive a VIP pass of the 2022 Taipei International Book Exhibition, which provides unlimited access to the exhibition during 6/2-6/7.
6/6(Mon) Session: TWD1,200 (~38 EUR)
6/7(Tue) Session: TWD1,200 (~38 EUR)
Full Session: TWD2,000 (~64 EUR)
Should you have any questions, please contact:
Cecilia Chien, 886-2-27671268 #107, cecilia@taipeibookfair.org
