Discover the basics of publishing in this seminar targeted at up-and-coming professionals in fiction and non-fiction publishing, covering such questions as: How do you create a publishing strategy? How do you identify your target audience? How do you establish your publishing house as a brand? How do you discover new authors in fiction and non-fiction? How do you promote authors on a national and international level? How do you successfully cooperate with the (physical and online) book trade? And finally, how does a publisher survive a global pandemic?

Our guests Lucien Leitess (Unionsverlag, Switzerland) and Noura Rahsad (Al Dar Al Masriah Al Lubnaniah , Egypt) will discuss these topics, share their experiences, and answer questions.

The online programme Signals of Hope Cairo is being organised by Goethe-Institute Egypt, Frankfurter Buchmesse, Arab Voices, and the EPA with financial support from the German Federal Foreign Office (Auswärtiges Amt).