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China Book Market Overview

China's book retail market had maintained an annual growth rate of 10% for a number of years. The epidemic in 2020 had serious effects on it, sparking a negative growth of 5% for the first time in years. In the first half of 2021, the book retail market increased by 11.45% year-on-year. In this video, a market research institute specialised in the book industry will present some of the latest statistical data on China's book market, including digital publishing and imported book titles.