The Power of Story Development: From Rights Acquisition to lasting IP
Inside the Art of Rights Acquisition: Strategies for Building Global Lists - how to acquire rights and develop bestsellers with Elisabeth Bösl
What makes a great acquisition editor — and how do they spot the next big success story before anyone else? In this session, an acquiring German editor shares insights from her experience acquiring rights across Asia to build new successful lists. She will discuss how to identify promising titles, navigate cultural and market differences, and build long-term relationships with international partners. Join us to learn what strategic thinking and intuition go into shaping a truly global publishing program.
Beyond the Page: Turning Stories and Characters into Lasting IP with Florence Kim
How does a story become a brand — and a character turn into a cultural phenomenon? This session explores the art and strategy of successful IP development, inspired by hit examples from webnovels/webtoons in Korea.
Our expert from the creative and publishing industries will discuss how to identify potential in stories, build sustainable worlds around them, and collaborate across media — from books to merchandise, film, and digital platforms.
Join us to learn what it takes to turn great ideas into long-lasting intellectual properties that resonate with audiences far beyond the printed page.
