Skip to main content
PTP 2023


Taipei World Trade Center Hall 1, 2nd level, Conference Room 3
1F., No.5, Sec. 5, Xinyi Rd
Taipei, 110

Publishers Training Programme 2023 - DAY 2: Social Media Marketing & TikTok


Everything you need to know to make your Business future-proof. The world has become more complex and challenging than ever and these difficulties are spared to the publishing industry. However, more than ever, publishers have a crucial role to play: it is not only about mastering Social Media and reaching readers or buyers, but also about taking a stand in our modern societies, raising voices, enabling freedom of speech and offering a wide spectrum of authors in a democratic world. The publishing industry has already proved its resilience and will keep on doing so in the future.


DAY 2 Social Media Marketing & TikTok

14:00-15:00 #Session 1 – Kick-Start your TikTok Journey

TikTok’s hottest community has ignited the publishing industry in many international markets and drives sales and recognition across the world. Why is TikTok so successful and how can a publisher drive book sales through it? Who is on TikTok, what do we need to know about it and most important, how to kick-start your TikTok-Journey?

Speaker: Randy Anthony

15:00-15:30 Break

15:30-16:30 #Session 2 – #Octagonal Marketing: Boosting User Engagement on Social Media

From reading alone to reading together—reading can be more than reading!

This session invites Mr. Chun-Te Cheng, the manager of Taiwan’s most popular reader’s social media, to share his know-how on promoting books and reading online. Cheng will talk about how to increase user engagement and repost counts by applying effective copywriting, octagonal marketing, and the concept of content curation. Let’s make reading an exciting group activity!

Speaker: Chun-Te Cheng

Break 16:30-17:00 

17:00-18:00 #Session 3 – How to make your books and authors more visible on social media and attract new readers?

In this session, discover a whole range of formats and ideas to establish a successful social media marketing strategy for your publishing house, make your authors more visible on TikTok & Co., build up a readers’ community and reach younger audiences.

Speaker: Naomi Bacon and Porter Anderson


To be an audience, please complete the online registration in advance. Identification card required for borrowing interpretation device.



We can be found here

German Stories Event Stand Booth
Taipei International Book Exhibition 2023
Go to stand page
Further Information