DAY 2 Social Media Marketing & TikTok
14:00-15:00 #Session 1 – Kick-Start your TikTok Journey
TikTok’s hottest community has ignited the publishing industry in many international markets and drives sales and recognition across the world. Why is TikTok so successful and how can a publisher drive book sales through it? Who is on TikTok, what do we need to know about it and most important, how to kick-start your TikTok-Journey?
Speaker: Randy Anthony
15:00-15:30 Break
15:30-16:30 #Session 2 – #Octagonal Marketing: Boosting User Engagement on Social Media
From reading alone to reading together—reading can be more than reading!
This session invites Mr. Chun-Te Cheng, the manager of Taiwan’s most popular reader’s social media, to share his know-how on promoting books and reading online. Cheng will talk about how to increase user engagement and repost counts by applying effective copywriting, octagonal marketing, and the concept of content curation. Let’s make reading an exciting group activity!
Speaker: Chun-Te Cheng
Break 16:30-17:00
17:00-18:00 #Session 3 – How to make your books and authors more visible on social media and attract new readers?
In this session, discover a whole range of formats and ideas to establish a successful social media marketing strategy for your publishing house, make your authors more visible on TikTok & Co., build up a readers’ community and reach younger audiences.
Speaker: Naomi Bacon and Porter Anderson
To be an audience, please complete the online registration in advance. Identification card required for borrowing interpretation device.
