14:30-14:40 Opening & Welcome by Frankfurter Buchmesse and TIBE Host
14:40-15:40 Digital Partners: How to Work With Bloggers and Social Media Influencers
Personal recommendations have always been important for selling books. Today’s social media influencers are highly recognized and working strategically with bloggers and social media influencers helps publishers reach new and niche communities. A look at how publishers can benefit from Influencer Marketing.
Ute Nöth, Head of Social Media, Carlsen Verlag, Germany
15:40-15:50 Coffee Break
15:50-16:50 Using Metadata to Sell Books
Whether print or digital, any consumer looking for a new book relies on metadata. The proper use of metadata has never been more important for discoverability and sales. How can you use meta data to best describe your books and make them searchable?
Jan Götze, Business Development Manager, MVB GmbH, Germany
16:50-17:00 Coffee Break
17:00-18:00 The New Customer Journey: Turning Data Into Insights
Analytics tools are flooding publishers with performance data on their campaigns. But data is just numbers until you turn it into actionable insights. How can data be used to optimise marketing plans and sales strategies?
Noel Murphy, Commercial Director, Granta Magazine, UK