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German Stories Event

Publishers Training Programme - Marketing Sessions

Workshop English

The 2021 training took place on Wednesday, January 27th from 14:30-18:00 (GMT+8) and Thursday, January 28th from 14:30-18:00 (GMT+8).

Missed the event? No worries, find the recordings here! 

Programme

Digital Partners: How to Work With Bloggers and Social Media Influencers 

Personal recommendations have always been important for selling books. Today’s social media influencers are highly recognized and working strategically with bloggers and social media influencers helps publishers reach new and niche communities. A look at how publishers can benefit from Influencer Marketing.
Ute Nöth, Head of Social Media, Carlsen Verlag, Germany

Recording here

Using Metadata to Sell Books 

Whether print or digital, any consumer looking for a new book relies on metadata. The proper use of metadata has never been more important for discoverability and sales. How can you use meta data to best describe your books and make them searchable?
Jan Götze, Business Development Manager, MVB GmbH, Germany

Recording here

The New Customer Journey: Turning Data Into Insights

Analytics tools are flooding publishers with performance data on their campaigns. But data is just numbers until you turn it into actionable insights. How can data be used to optimise marketing plans and sales strategies?
Noel Murphy, Commercial Director, Granta Magazine, UK

Recording here

Moderators

Katherina Rapp
Katherina Rapp Manager International Projects, Frankfurter Buchmesse GmbH

Speakers

Ute Nöth
Ute Nöth Head of Social Media, Carlsen Verlag
Jan Götze
Jan Götze Business Development Manager, MVB GmbH
Noel Murphy
Noel Murphy Commercial Director, Granta Magazine

Event time (Europe/Berlin)

  • Europe/Berlin
  • -

Location

Taipei World Trade Center
1F., No.5, Sec. 5, Xinyi Rd
Taipei City, 110
Taiwan

Open Map

We can be found here

Perspective NCL
Pop-Up Exhibition in Taipei
National Central Library Taipei
No. 20, Zhongshan S. Rd.
Zhongzheng District
Taipei City, 100201

Opening Hours: 10:00-20:00, Mondays closed.
Go to stand page