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German Stories Event
© Narimene Lourdjane

Event time (Europe/Berlin)

  • Europe/Berlin
  • -


Taipei World Trade Center
1F., No.5, Sec. 5, Xinyi Rd
Taipei City, 110

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Publishers Training Programme - Marketing Sessions


The 2021 training took place on Wednesday, January 27th from 14:30-18:00 (GMT+8) and Thursday, January 28th from 14:30-18:00 (GMT+8).

Missed the event? No worries, find the recordings here! 


Digital Partners: How to Work With Bloggers and Social Media Influencers 

Personal recommendations have always been important for selling books. Today’s social media influencers are highly recognized and working strategically with bloggers and social media influencers helps publishers reach new and niche communities. A look at how publishers can benefit from Influencer Marketing.
Ute Nöth, Head of Social Media, Carlsen Verlag, Germany

Recording here

Using Metadata to Sell Books 

Whether print or digital, any consumer looking for a new book relies on metadata. The proper use of metadata has never been more important for discoverability and sales. How can you use meta data to best describe your books and make them searchable?
Jan Götze, Business Development Manager, MVB GmbH, Germany

Recording here

The New Customer Journey: Turning Data Into Insights

Analytics tools are flooding publishers with performance data on their campaigns. But data is just numbers until you turn it into actionable insights. How can data be used to optimise marketing plans and sales strategies?
Noel Murphy, Commercial Director, Granta Magazine, UK

Recording here



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Perspective NCL
Pop-Up Exhibition in Taipei
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