14:00-15:00 AI – Good and Bad in the Publishing Industry
Artificial Intelligence is probably the most-discussed topic in our industry right now. It offers efficiency, improved content recommendations, facilitates research, writing and lots of processes while at the same time it helps us in bringing our products to new target groups and new markets. However, there are also many concerns about creativity, data privacy, and copyright protection, just to mention a few. Gissel Velarde will provide an outlook on what AI can do for publishers and will outline its limitations. She will also share examples and experiences.
Speaker: Gissel Velarde, Ph.D. Computer Science and Engineering, Aalborg University, Denmark
15:30-16:30 Futuretalk: How to attract young readers
In the digital age and also in a time which offers a world of entertainment, captivating (especially) young readers, is a challenge that requires passion and creativity and also adapting to their evolving preferences. To attract them, it is of utmost importance to create diverse and relatable content across all genres and to embrace new technologies, i.e. make the content available on e-books and interactive apps, work with Augmented Reality, for instance. Our Eirik Wahlstrøm will show us different examples of how to successfully attract the young generation with new and old content but new ideas, strategies and technologies so that new and old content will find its way to the ears and eyes of young readers and that this generation continues to find interest and value in the world of books.
Speaker: Eirik Wahlstrøm, CEO & Co-founder of Ludenso, Norway
16:30-17:00 Closing discussion with all speakers.
The program will take place at the 2024 Taipei International Book Exhibition: Taipei World Trade Center Hall 1, Conference Room 3 and simultaneously translated English / Chinese.
To be an audience, please complete the online registration in advance. Identification card required for borrowing interpretation device.