The YA books phenomenon

In recent years, sales of Young Adult and New Adult books have exploded, encouraged by social media channels, and especially TikTok, where the #Booktok was used more than 200 billion times last year. The German publisher dtv understands this phenomenon particularly well and today has a community of 40,500 readers on its Booktok account. Felica Hofmann, Digital Marketing Manager, explains the ins and outs of this publishing phenomenon in a talk organized by the Polish Chamber of Books (PIK) and moderated by Dr Sylwia Stano.