Marifé Boix García is Vice-President Business Development Southern Europe and Latin America at the Frankfurt International Book Fair. She is in charge of the activities related to professionals from these regions. Since 2012, she has been organizing CONTEC conferences in different Latin American countries, an encounter among publishing and innovation professionals. She is responsible -from management side- for the publisher´s grant programs of Frankfurt: the Invitation Program and Fellowship Program. She has been accompanying the Catalan Culture as guest of honor in 2007, Argentina in 2010, Brazil in 2013, and is currently working with the responsible institutions of Spain, who will be guest of honor in Frankfurt in 2022.