Tani is a veteran in the licensing business with in-depth knowledge about licensors, licensees and various aspects of licensing. To recognize her dedication and service to the licensing industry, she was awarded the “20 Most Outstanding Licensing Practioners’’ at The China Beijing International Cultural & Creative Industry Expo in 2013 and 2014. She heads up Licensing International’s Greater China offices in Hong Kong and Shanghai since 2009. In addition, she runs a licensing consulting company.
She joined Warner Bros. in 2002. She managed all aspects of licensing business including merchandise, publishing, promotions and events for Asia and successfully led the licensing team to maximize the revenue potential via participation in blockbuster movies, and to strengthen evergreen properties through implementation of new business initiatives. She also focused her time on coaching licensing agents and ensuring that best practices were shared within the region to have a win-win business situation.
Prior to that, Tani worked at Consumer Products of The Walt Disney Company where she concreted her experience and expertise in the capacity of marketing and category sales. The working years in Disney Consumer Products had cultivated her enthusiasm of licensing in later years.