Diana Passy Yip is a literary scout and curator specializing in YA and commercial fiction. She entered the publishing market in 2009, when social media was still a new concept, and led the effort to bring Grupo Companhia das Letras into the world of fandoms and literary influencers, as well as taking part in the establishment of its new YA imprint, Seguinte.

In 2017, she created FLIPOP (Pop Literature Festival), the first event in Brazil centered on young readers. The festival helped shift perceptions around YA and fostered a community of local authors who now populate bestseller lists. Her work with literary communities, both online and offline, led to her being selected for the Frankfurt Book Fair Young Talents program.

By remaining closely connected with readers and fans, Diana has been able to understand their demands and channel this knowledge into the book business. Since 2020, she has applied her expertise as a panel curator for the São Paulo International Book Fair, selecting authors and themes that draw over 700,000 visitors to a program of roundtables and signing sessions.