One Year of Fixed Book Pricing in Hungary: What Has Changed in the Hungarian Book Market Since Its Introduction?

New rules can create new opportunities, but is that really the case? Fixed book pricing was introduced in Hungary in 2024, marking a significant change for the country’s book market. Drawing on the experience of the German book market, Jessica Sänger of the German Publishers and Booksellers Association will explore the positive developments that fixed book pricing can foster, including diversity in publishing, a strong network of independent bookshops, and fairer conditions for market participants.
Moderated by Bence Szenderák, the discussion will examine both the opportunities and the potential risks of the new system for the Hungarian book market. Jessica Sänger will be joined by László Marosi, Publishing Director of Animus Books, and Andràs Büchler of Open Books, who will share their perspectives as representatives of Hungarian publishing houses.