New Horizons in Publishing: The Future Reader & The Future Tech
Reaching the Next Generation of Readers: Strategies for Engaging Gen Z and beyond with Diana Passy Yip
How can publishers connect with a generation that has grown up in a fully digital world — navigating culture through feeds, fandoms, and shared online spaces?
In this session, Diana Passy Yip will share insights into how Brazil has responded to this challenge through a combination of online communities, in-person experiences, and an intentional investment in local authors.
The Aura of Literature in the Age of Human-AI Collaboration with Wang Tsung-Wei
This session explores how the aura of literature is shifting in the age of human–AI collaboration. Drawing on a series of experimental projects—from interactive fiction co-created with ChatGPT to AI-driven literary exhibitions—it examines how storytelling, authorship, and reading experiences are being reimagined.
By looking at AI as a creative partner rather than a tool, the session opens a discussion on new narrative forms, collaborative reading practices, and the evolving roles of writers, editors, and readers.
AI in publishing: The next chapter with Anna Lemp
Artificial intelligence is evolving at breathtaking speed – and no one in the publishing world can afford to ignore it. But beyond the buzz, how can AI actually be used in day-to-day publishing work?
This session takes a hands-on look at real use cases: from content creation and translation to rights management, marketing, and data-driven decision-making. Our expert will share what really works (and what doesn't), how to integrate AI tools responsibly, and which developments publishers should keep an eye on.
A must-attend for everyone who wants to move beyond the hype and understand how AI can truly support creative and business processes in a rapidly changing environment.
